How to stand out in an increasingly competitive betting market

The sports betting and iGaming market is getting stronger in Brazil—and so is the competition.

The regulation came into effect in January 2025, aiming to organize the betting sector. However, this has also raised the bar in terms of quality and safety for bettors. So, how can you stand out in the betting market where everything seems the same?

The most successful companies don’t just sell bets — they build communities and offer valuable content.

This leads to loyalty and differentiation through strategies like:

• Live broadcasts, real-time statistics, and expert commentary

• Blogs, podcasts, and educational content about sports and betting

• Gamification, challenges, and prize-based rankings

Build a brand that inspires trust

First and foremost, the bettor needs to feel safe using your platform. Your company must give them confidence that it is not a fraudulent site. Key points include:

• Use clear and accessible language on your website or app

• Take responsibility to promote responsible gambling

• Have a humanized and empathetic support team

• Offer a seamless user experience

• Optimize for mobile navigation

• Invest in a clean and intuitive website design

• Provide personalized offers based on user profiles

And most importantly: Promote responsible gambling, safety, and empathy

In a sector that involves both entertainment and risk, ethics must come first. Conscious and protected bettors are an essential part of building a sustainable business.

Consider including:

• Spending limit tools and self-exclusion options

• Alerts for gaming time and risky behavior

• Educational campaigns and specialized support

With all that said, always prioritize security and offer empathetic, humanized support. That alone can make all the difference — and help you stand out in any market.